carto factsheetslocation intelligence for MEDIA: THE LOCAL INTENT OF CONSUMER SEARCHES AND PREFERENCES
As consumers become increasingly mobile and favor location-based offers, it comes to no surprise that the industry’s location-based ad spend will reach $32 billion by 2021. Moreover, brands will need to effectively manage their budgets to engage audiences across multiple platforms, and keep up with their evolving digital preferences.
This factsheet is tailored to advertisers and marketers in the media industry who are curious to see what Location Intelligence can deliver for them. Download it now and discover:
- The top industry highlights and how they are being impacted by location data
- Media trends that have a location component
- Location Intelligence applications for media that are driving geotargeted strategies
- How location-based strategies are delivering better outcomes (with examples)