Commerce 360: Delivering Location Intelligence through BBVA's financial Big Data
BBVA Data & Analytics

BBVA Data & Analytics leads in areas such as FinTech and Big Data, with a special focus on providing their B2B clients and small to medium enterprises (SMEs) access to intelligence derived from their data.


Since SMEs drive a large percentage Spain’s economic activity BBVA Data & Analytics realized a need among SMEs and B2B clients for a location-based solution capable of providing commercial intelligence related to Performance Management and Site Planning.


BBVA Urban Discovery


Using CARTO’s platform, BBVA Data & Analytics launched Commerce360, a web-based solution with insights on customer spending patterns, trade area activity, and market performance based on transaction data.


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