The Future of Location-Driven Mobile Big Data: Vodafone Analytics


Vodafone, one of the largest multinational mobile communications providers, provides connectivity for more than 470 million mobile customers around the world.


With mobile data traffic increasing 76% across major markets in Europe, the Middle East, Africa, and Asia Pacific between 2012 and 2017, Vodafone Business wanted to create a new B2B solution to monetize mobile data insights collected across its network.


Vodafone dashboard


CARTO's geospatial technology met these needs, bringing together Vodafone's data on a Location Intelligence platform to deliver a leading mobile Big Data business solution called Vodafone Analytics.


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