Site Selection Playbook: Navigating a New Era for Brick & Mortar Retail

Discover how market-leading retail brands are using advanced analytics and location data to avoid million dollar real estate mistakes.

Brick and mortar retail has certainly had winners and losers due to global events over the years. Some brands have pivoted effectively, while others have struggled to navigate quick changes in consumer behavior.

In this report, we look into several site selection strategies and how Cloud Native spatial analysis using BigQuery can be combined with new streams of location data to help retailers adapt, survive and thrive.

The report contains:

• Retailer case studies from across the globe, outlining how they have adjusted their store network strategy in response to the global pandemic and ever changing consumer demands.
  
  
• Details on how innovative streams of spatial data can be leveraged to surface site expansion or consolidation opportunities.
  
  
• Examples of how retailers can use Location Intelligence and Spatial Data Science approaches to drive expansion decisions and predict store performance in a given target territory.
  
  
• How The Cloud can take your spatial data analysis to new heights.