Location Analytics in CPG & FMCG for Shopper & Category Insights

Consumer Packaged Goods are moving toward a consumer-centric business model that uses location data to identify where product categories align with a consumer demographic & socio-economic profiles. Through Location Intelligence, sales, marketing & advanced analytics team can improve their POS strategies, shopper insights & category planning with more spatial context - leading to 3 to 8% increases in sales for some categories.

Find out how new data streams such as credit card transactions, human mobility & points of interest can enable your team to gain a better view of POS coverage and gaps, ensuring your customers have the best access possible to the right products, at the right time, in the right location.

Download our pager to learn how Location Analytics can help your CPG organization improve shopper insights.