2020 has triggered enormous shifts in the way Consumer Packaged Goods (CPG) firms need to market and distribute their products. Despite the rise of online and the impact of the COVID-19 pandemic 90% of worldwide purchases are predicted to take place in-store versus online in 2025 (source).
Understanding offline, real-world behavior of consumers and how this fluctuates in relation to social distancing measures, lockdown restrictions, curfews, commuting changes, workplace shifts, and everything else that comes with COVID-19 is crucial for CPG brands to pivot their strategies, with many shifting more budget than ever from marketing to Advanced Analytics and Data Science initiatives that take shopper insights to a far superior quality and granularity.
This guide details how location-based Big Data can be leveraged within such initiatives to focus upon in-store and near-store behavior ensuring the right product gets to the right store, at the right time.
In this guide you will learn about:
....and much more.