CASE STUDIES

Powering Site Planning & Demand Modeling with Location Intelligence

CLIENT
Endesa

With 10,000 employees, Endesa, part of the Enel Group, provides electric utility services to more than 22 million customers while also serving the energy needs of European countries including Germany, Belgium, France, and Holland.

 

As Spain’s largest electric company, Endesa realized a growing need for a location-based solution that could enable site planning and demand modelling decisions accessible to various stakeholders throughout its international organization.

 

Implementing CARTO’s technology across its business, Endesa powered its “Open Power” expansion strategy with complex, interactive demand models that measured and evaluated potential sites. With these models, Endesa was able to:


- Open customer care centers based on demand

  • - Expand market share in competitive areas
  • - Lead targeted geomarketing campaigns using location data

 

With CARTO Endesa was able to optimize their network coverage as well as the quality of customer service.


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