According to TM Forum, 67% of brands consider telecoms operators to be a better original source of data insights than tech giants like Apple or Samsung. Companies are also starting to turn away from traditional data collection methods in their bid to gain consumer intelligence at scale - seeking larger sample sizes and more regular updates for their models.

In this webinar, our VP Strategic Solutions & Data (Florence Broderick) is joined by David Gonzalez, Head of Big Data & AI at Vodafone Global Enterprise, to discuss:

• - Shifting trends in mobile event analysis
• - Making mobile data accessible for business users
• - Creating new use cases in Retail and Real Estate