Spatial Analytics for CPG
Five impactful use cases for consumer brands
In the highly competitive Consumer Packaged Goods (CPG) market, thousands of new products hit the market each year, and so many often fail within a year.
In this report, we explore five powerful analysis use cases that leading brands such as Coca Cola, Unilever, Phillip Morris and Pepsico employ to drive profitable growth through improved Location Intelligence.
Discover how spatial analysis can accelerate data-driven transformation, by giving decision-makers a deeper understanding of consumers, markets and merchant points-of-sale.
In this report you will learn:
- How data enrichment can enhance your understanding of consumers, and the locations where they buy.
- How spatial analysis can underpin product development, market entry and marketing campaign decisions.
- How a better understanding of the point-of-sale network can guide more profitable channel distribution, product launch and market expansion strategies.
Download our free report and unlock the insights needed to accelerate your brand's journey towards greater profitability and growth.