Securitas Direct is one of the leading connected alarms providers in Europe, protecting more than 2 million homes and businesses worldwide.
In order to boost Securitas Direct’s leadership in the market, they maintained a large (and growing) sales force of 1,000 reps focused on visiting existing customers to drive retention and acquiring new business by meeting with prospects. For many years, their sales organization had allocated leads and opportunities from their marketing department manually without exploiting the context offered by their location data.
Using Location Intelligence, Securitas Direct has been able to scale up their sales force from 1,000 employees to just over 2,000 employees in 18 months, increase the number of customer visits and boost their conversion numbers.
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