Tips and Tricks for Working with Demographic Data

Thursday, February 21


Holly Orr

Customer Success Manager at CARTO

Alex Roth

Solutions Engineer at CARTO


Whether determining market performance, modeling transit closure impact, identifying populations with limited healthcare access, or segmenting customers for ad campaign, at the core of many data-driven projects is demographic data. However, this resource can be difficult to access thanks to cumbersome data portals, predefined boundaries, and non-standardized formats used by census agencies around the world. This can skew demographic insights, but these issues can be resolved using data augmentation workflows.


In this webinar, Holly Orr (Customer Success Manager) and Alex Roth (Solutions Engineer) will present tips and solutions to common problems encountered when working with demographic data. This session will focus on working with our Data Observatory using the CARTOframes library for Python. Topics to be covered include:


  • - Running Data Observatory queries to interpolate missing values

  • - Extracting demographic insights for custom-defined boundaries

  • - Working with demographic data in an international context


At the end of the webinar, Holly and Alex will hold a Q&A with attendees as well as preview some enhancements coming to the Data Observatory in 2019.  


Make sure to reserve your seat today!


Can’t make it? Register anyway and we’ll email you a recording of the webinar to watch anytime.