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Case studytrANSFORMING AGGREGATED CARD PAYMENTS DATA INTO CONTEXTUAL BI TOOL FOR RETAILERS

BBVA Data & Analytics has created Commerce360, a web-based business intelligence service for BBVA Point of Sale tenants to measure and analyse their market performance and customer segments.

Commerce360 transforms millions of geolocated payment records into customizable visualizations that give a unique look on consumer retail activity, potential growth opportunities and open opportunities to take data-driven decisions.

Commonly, the type of insight a retail business look for is of the following:

  • Estimate how much total revenue their business is generating versus the average in their business sector
  • Compare the average transaction amount of their business with the aggregate average for businesses in their sector and their neighbourhood
  • Examine the cyclical patterns in their business sector and/or their geographic zone by month, week, day of the week, or time of day
  • Analyse information about the home postal code of their clients and the clients of other businesses in their sector, broken down by country, province, or postal code
  • Learn about the demographics of their clients and the clients of other businesses in their sector and neighbourhood. They can see the gender and age breakdown of their clients as compared to their competitors
  • Learn about repeat customers in their own business, and how many customers they’ve lost

Commerce360: commerce360.es
BBVA Data & Analytics: bbvadata.com