Join us to learn how WPP Media Canada, a global leader in advertising and media, transformed it location-based advertising strategy by integrating CARTO with its Google Cloud Platform. Faced with the challenge of proving campaign performance, the team needed to move beyond manual workflows and siloed data.

In this exclusive customer story webinar, we'll explore how WPP Media used this cloud-native solution to:

Boost productivity: Cut map creation time by over 80%, from 4-5 hours to less than 1 hour. The direct access to national datasets in Google BigQuery eliminated the need for manual ETL processes, generating an estimated reclaimed productivity value of $80K to $90K CAD annually.

Enhance Targeting and Client Communication: Use clear, interactive visualizations to demonstrate campaign performance with granular targeting down to 15-20 households per postal code. This approach builds client trust and boosts retention, especially in competitive sectors like automotive retail.

Achieve a Single Source of Truth: Ensure consistent reporting across teams by connecting CARTO and other business intelligence tools to the same cloud tables. This streamlined process allows WPP Media to deliver a cohesive story to clients.

Discover how WPP Media Canada turned geospatial analytics from a bottleneck into a fast, intuitive workflow that delivers hyper-targeted campaigns with greater speed and client impact.

Register now!