As global inflation and the spiraling cost of living exert pressure on consumer demand, Consumer Packaged Goods (CPG) brands can either respond with new, lower cost alternatives, explore untapped markets or improve the effectiveness of their commercial activities using a more insight-driven approach.

The trade channel is at the heart of these strategic options. To succeed, CPG brands must fully understand both consumers and points of sale in order to optimize their merchant expansion and trade promotion strategies.

In this webinar, Matt Forrest (VP of Solutions Engineering at CARTO) and Jamie Woolley (Director of Product Marketing, CARTO) take us through the key components of our latest spatial offering for CPG brands, and demonstrate how this integrated platform can give consumer brands the competitive edge they need to succeed in today’s economic reality.

What we cover in the session:

• •  
  • - An introduction to CARTOs latest cloud native Spatial Analytics offering for CPG companies.

• •  
  • - How consumer brands can leverage powerful spatial data and advanced location-based analytics to focus on the most optimal market expansion opportunities.
  •  
  - A live demo of CARTO for CPG’s customer segmentation application, where we outline improved route to market approaches based on in-depth trade area insights.
  
  
•  
• 

• A PDF of the slides of the presentation is also available to download here.