CPG brands are navigating an ever-changing landscape where consumer habits are evolving and new digital players have been quick to adopt direct-to-consumer approaches.

For CPG companies to innovate and thrive, they need to enhance their first-party spatial understanding of consumers and use these valuable insights to drive impactful market expansion decisions. 

Join Jaime Sánchez (Business Engineer at CARTO) and Trevor Nederlof (Solution Engineer at CARTO) in this practical webinar, where they outline how CPG brands can use spatial data and analytics to better segment consumers and configure successful route-to-market strategies.

What we cover in the session:

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  • - CPG data challenges: As CPG brands adopt DTC strategies, we explore how spatial data can be used to effectively enhance first party sources.
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  • - Consumer segmentation: Using practical examples, we outline how CARTO can be used to segment consumers and distributor networks with ease.
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  - Route-to-Market: By combining spatial data and location-based insights, we showcase how our new CARTO for CPG solution can be used to configure precise market expansion strategies.

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  • A PDF of the slides of the presentation is also available to download here.