VP Marketing at CARTO
CPG Specialist at CARTO
The COVID-19 pandemic has rapidly changed consumer behavior, drastically altering shopper insights. There may have been a 10% drop in supermarket visits - but the take home grocery market is still experiencing 13% growth - with consumer trip spend up 24%. Understand consumers with new types of data (such as location data) to understand trends has never been more important.
However, have CPG marketers really evolved their analytics to this new normal or are they still relying on old, out-of-date data to drive decisions? In this webinar we outline 7 reasons why CMOs will need to turn to location to drive category growth.
Our speakers, Florence Broderick (VP Marketing at CARTO) and Jaime Sanchez (CPG Specialist at CARTO) walk us through a number of scenarios and real world examples including:
- How shopper insights professionals are using new types of spatial analysis
- How CPG marketers are looking at mobility patterns to identify opportunities for category growth
- Guidelines on using new types of near real-time data such as foot traffic, credit card transaction data & behavioral data
- Real life examples of brands using location-based marketing strategies