Retail sales in the U.S. were up 0.4% in April (vs March), in spite of the challenges of the consumer price index being 6% higher than last year. At the same time, retail brands are being pushed to find efficiency and sustainable growth - which means that being smart with data to analyze consumer trends and acquire customers at a lower cost is key - particularly in non-essential categories.

In this webinar, Dave Small (Director of Developer Solutions) at Faraday, Loren Helms (Location Intelligence specialist) and Eva Adler (Solutions Engineer) at CARTO, are joined by Gorjana - a California-based American jewelry brand to look at their approaches to data - focusing specifically on location-based use cases to identify opportunities for growth. 

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•  ● How modern brands use location data, consumer data, and machine learning to surface market opportunities and make intelligent growth decisions.

1. •  ● Which datasets can be used to improve market expansion and store location decisions, using revenue prediction models and whitespace analysis.
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   •  ● How to improve connected TV, direct mail, out-of-home, and other geomarketing efforts using spatial analytics and customer predictions.
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• A PDF of the slides of the presentation is also available to download here.
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