How Retail Brands Use Machine Learning and Spatial Analytics to Shape Marketing Strategies
Location Intelligence specialist at CARTO
Director of Developer Solutions at Faraday
Solutions Engineer at CARTO
Retail sales in the U.S. were up 0.4% in April (vs March), in spite of the challenges of the consumer price index being 6% higher than last year. At the same time, retail brands are being pushed to find efficiency and sustainable growth - which means that being smart with data to analyze consumer trends and acquire customers at a lower cost is key - particularly in non-essential categories.
In this webinar, Dave Small (Director of Developer Solutions) at Faraday, Loren Helms (Location Intelligence specialist) and Eva Adler (Solutions Engineer) at CARTO, are joined by Gorjana - a California-based American jewelry brand to look at their approaches to data - focusing specifically on location-based use cases to identify opportunities for growth.