In this webinar, we focus on how Data Appeal and CARTO can be used to enhance POI datasets with Sentiment, Popularity and Potentiality KPIs to improve Site Selection and Site Performance use cases.


Leonardo Piras (Chief of Business Development at Data Appeal) and Alejandra Aranzadi (Data Partnerships Manager at CARTO) show how Data Appeal and CARTO work together to enrich Location, Market and Experience Intelligence for any point of interest, brand or territory. 


By including Sentiment Scores, Popularity, and Potentiality indexes in your territorial analysis, companies can have a better understanding of where their target audiences shop, dine and spend their time as well as pinpoint the areas of a territory that are most appreciated, criticized, perceived as safe or unsafe. When layered on POI distribution of any industry, users will have all the insights at their fingertips to create effective location and prospect qualification strategies for site selection, performance, and much more. 


Location Intelligence, developing effective strategies based on geospatial data analysis, has proven to be a determining factor in enabling retail, consumer goods, financial businesses, and tourism organizations to make strategic, real-time decisions.


What you’ll learn: 

- How Data Appeal innovates Location Intelligence with proprietary key performance indicators: Sentiment, Popularity, and Potentiality.


  • - How to effectively strategize store or product placement; qualify ideal locations for target audiences; perform accurate competitive intelligence on locations and more.
  • - How to seamlessly connect Data Appeal datasets in CARTO to run comprehensive and accurate analyses and access map visualizations for any territory of interest.

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  • A PDF of the slides of the presentation is also available to download here.