--- title: "Webinar: 3 Unique KPIs for Site Selection & Performance Strategies I CARTO" description: In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. image: https://go.carto.com/hubfs/Social_Webinar_Data%20Appeal_RECORDED.png --- - [Log in](https://carto.com/signin/) - [Talk to us](https://carto.com/request-live-demo/) RECORDED WEBINAR LOCATION DATA IN ACTION - WEBINAR SERIES ![data appeal logo white](https://go.carto.com/hs-fs/hubfs/data%20appeal%20logo%20white.png?width=87&name=data%20appeal%20logo%20white.png)   Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selection & Performance Strategies ![](https://go.carto.com/hubfs/alejandra-aranzadi.jpeg) ###### Alejandra Aranzadi Data Partnerships Manager at CARTO ![](https://go.carto.com/hubfs/leonardo%20piras%20data%20appeal.jpeg) ###### Leonardo Piras Chief of International Business Development / CMO at The Data Appeal Company In this webinar, we focus on how Data Appeal and CARTO can be used to enhance POI datasets with Sentiment, Popularity and Potentiality KPIs to improve **Site Selection and Site Performance use cases**.   [**Leonardo Piras**](https://www.linkedin.com/in/pirassic/) (Chief of Business Development at Data Appeal) and [**Alejandra Aranzadi**](https://www.linkedin.com/in/alearanzadi/)(Data Partnerships Manager at CARTO) show how Data Appeal and CARTO work together to **enrich Location, Market and Experience Intelligence for any point of interest, brand or territory. **   By including **Sentiment Scores, Popularity, and Potentiality indexes in your territorial analysis**, companies can have a better understanding of where their target audiences shop, dine and spend their time as well as pinpoint the areas of a territory that are most appreciated, criticized, perceived as safe or unsafe. When layered on POI distribution of any industry, users will have all the insights at their fingertips to **create effective location and prospect qualification strategies for site selection, performance, and much more.**    Location Intelligence, developing effective strategies based on geospatial data analysis, has proven to be a determining factor in enabling **retail, consumer goods, financial businesses, and tourism organizations to make strategic, real-time decisions.**   What you’ll learn:  - How Data Appeal innovates Location Intelligence with proprietary key performance indicators: **Sentiment**, **Popularity,** and **Potentiality.**   - - How to effectively strategize store or product placement; qualify ideal locations for target audiences; perform accurate competitive intelligence on locations and more. -   - - How to seamlessly connect Data Appeal datasets in CARTO to run comprehensive and accurate analyses and access map visualizations for any territory of interest. -   ![data appeal image](https://go.carto.com/hs-fs/hubfs/data%20appeal%20image.png?width=1900&name=data%20appeal%20image.png)     - A PDF of the slides of the presentation is also available to download [here](https://www.slideshare.net/CartoDB/sentiment-popularity-potentiality-3-unique-kpis-to-add-to-your-site-selection-performance-strategies). ![](https://www.facebook.com/tr?id=273642683065267&ev=PageView%20&noscript=1)