6 Ways CPG Brands are Using Location Data to Prepare for the "Post-Pandemic"
CPG Specialist at CARTO
Co-founder & CEO of DOTGIS
According to the Consumer Brands Association (CBA), CPG purchases are expected to decelerate by 1% to 2% from 2020, yet still grow by 7.4% to 8.5% compared to 2019.
Consumer behavior has changed drastically since the pandemic began, and a “new normal” is fast approaching. To navigate this, CPG companies are looking to improve their demand predictions and POS strategies and optimize supply chains to be more dynamic, as well as understanding consumer trends with new types of data and analysis.
In this webinar, we explore how leading CPG brands are turning to new location data streams and advanced analytics to identify new opportunities for growth and emerge stronger from COVID-19. Our speakers, Jaime Sánchez (CPG Specialist at CARTO) and Miguel Fernández (Co-founder & CEO of DOTGIS) walk us through: