--- title: "Webinar: CPG & Location Analytics I CARTO" description: In this webinar, we explore how leading CPG brands are turning to new location data streams and advanced analytics to emerge stronger from COVID-19. image: https://go.carto.com/hubfs/Social_Webinar_DotGIS_CPG_Recorded.png --- - [Log in](https://carto.com/signin/) - [Talk to us](https://carto.com/request-live-demo/) RECORDED  WEBINAR ![Logotipo-Dotgis-10-06-2020_RGB-03](https://go.carto.com/hs-fs/hubfs/Logotipo-Dotgis-10-06-2020_RGB-03.png?width=145&name=Logotipo-Dotgis-10-06-2020_RGB-03.png) **6 Ways CPG Brands are Using Location Data to Prepare for the "Post-Pandemic"** ![](https://go.carto.com/hubfs/jaime-sanchez-carto.jpeg) ###### Jaime Sánchez CPG Specialist at CARTO ![](https://go.carto.com/hubfs/miguel-fernandez-dotgis.jpeg) ###### Miguel Fernández Co-founder & CEO of DOTGIS According to the Consumer Brands Association (CBA), CPG purchases are expected to decelerate by 1% to 2% from 2020, yet still grow by 7.4% to 8.5% compared to 2019.    Consumer behavior has changed drastically since the pandemic began, and a “new normal” is fast approaching. To navigate this, CPG companies are looking to improve their demand predictions and POS strategies and optimize supply chains to be more dynamic, as well as understanding consumer trends with new types of data and analysis.   In this webinar, we explore how leading CPG brands are turning to new location data streams and advanced analytics to identify new opportunities for growth and emerge stronger from COVID-19. Our speakers, [Jaime Sánchez](https://www.linkedin.com/in/jaime-sanchez-9a431329/) (CPG Specialist at CARTO) and [Miguel Fernández](https://es.linkedin.com/in/mfernandezadotgis) (Co-founder & CEO of DOTGIS) walk us through:   - - Current **challenges for CPG firms** looking to use more location data to drive business decisions. - - How to use **new types of data such as social media behavior, POIs and foot traffic data** to understand and predict customer behavior. - - How CPG brands are setting themselves up for success, with **top GIS and Location Intelligence solutions:** **indoor mapping** (people flow, route optimization, geomarketing, smart management), **site selection** (descriptive KPI dashboards, twin area analysis), **market analysis** for demand prediction. - - Real life examples of brands using **location analytics to optimize product performance** and accelerate revenue growth.   ![](https://www.facebook.com/tr?id=273642683065267&ev=PageView%20&noscript=1)