According to the Consumer Brands Association (CBA), CPG purchases are expected to decelerate by 1% to 2% from 2020, yet still grow by 7.4% to 8.5% compared to 2019. 

Consumer behavior has changed drastically since the pandemic began, and a “new normal” is fast approaching. To navigate this, CPG companies are looking to improve their demand predictions and POS strategies and optimize supply chains to be more dynamic, as well as understanding consumer trends with new types of data and analysis.

In this webinar, we explore how leading CPG brands are turning to new location data streams and advanced analytics to identify new opportunities for growth and emerge stronger from COVID-19. Our speakers, Jaime Sánchez (CPG Specialist at CARTO) and Miguel Fernández (Co-founder & CEO of DOTGIS) walk us through:

• - Current challenges for CPG firms looking to use more location data to drive business decisions.
• - How to use new types of data such as social media behavior, POIs and foot traffic data to understand and predict customer behavior.
• - How CPG brands are setting themselves up for success, with top GIS and Location Intelligence solutions: indoor mapping (people flow, route optimization, geomarketing, smart management), site selection (descriptive KPI dashboards, twin area analysis), market analysis for demand prediction.
• - Real life examples of brands using location analytics to optimize product performance and accelerate revenue growth.

• A PDF of the slides of the presentation is also available to download here.