Google Analytics (GA) has become a core component of many businesses by providing actionable and measurable insights when defining marketing and global strategies.
The tool provides detailed information on website traffic, campaign performance, and consumer behaviour patterns. However, and despite its great potential, the location data attached to each prospect's activity is generally underutilized.
In this webinar, our partner Liveli, joined by Data Runs Deep and Red Balloon, explore the wide range of insights you can achieve by performing spatial data analysis on your Google Analytics data. The webinar will show a demo of how to get the most out of your Google Analytics data using BigQuery and CARTO.
What you’ll learn:
In addition to this, the webinar will cover:
A PDF of the slides of the presentation is also available to download here.