Investments in PropTech increased from $200 million in 2011 to over $2.2 billion in 2016, and last year WeWork alone raised $4.4 billion for expansion efforts thanks to the success of its data-informed site selection. And with experts anticipating growth in tech adoption to continue in 2019, it is more important than ever for commercial real estate firms to make investment decisions using new solutions and modern location data sources.

In this webinar, Matt Forrest (Director of Business Architecture at CARTO) and Peter Murray (Content Marketing Manager at CARTO)  show the value Location Intelligence adds to PropTech solutions and their impact on today’s real estate market when it comes to:

• - Consolidating store footprints during mergers and acquisitions
• - Monitoring market performance to locate areas with unmet demand
• - Expanding trade area coverage based on targeted customer segment