Sentiment-Driven Market Expansion: Boosting Retail & FMCG Sales with Points of Interest
Head of Partnerships at Data Appeal
Data Partnerships Lead at CARTO
The feedback economy is revolutionizing customer behaviors and preferences, yet businesses are still relying on traditional metrics and missing out on crucial insights. How can businesses leverage qualitative and sentiment-based insights for effective and sustainable business growth?
Location and Market Intelligence enriched with Sentiment and Popularity data, can be crucial to identify strategic markets to expand brick-and-mortar stores or distribute products, both of which play a vital and evolving role in shaping the overall consumer journey.
● An introduction to the feedback economy; how are consumers relying on reviews and customer feedback to make spending decisions?
● How businesses can leverage customer sentiment and online reviews for data enrichment and effective Location Intelligence.
● A real-world use case: see how a CPG Brand finds the best POIs to distribute their product based on popularity, customer sentiment, price range & services available.
A PDF of the slides of the presentation is also available to download here.