Almost every industry is being affected by COVID-19, and OOH is no exception. To take China as an example, OOH spend in January was down 90% during full lockdown, recovering to 40% and then 70%  in the two successive months – with normal capacity soon expected.

With clients in key industries such as Automotive, Retail & CPG feeling the pinch for the next few quarters, it will be even more important than ever for OOH players to optimize campaigns & understand the “real-world” behaviour of consumers – moving away from just using digital metrics to look at new data streams such as human mobility, vehicular traffic, social media & financial insights.

In this webinar, Paula Juliá, our OOH specialist who has worked hand in hand with Posterscope, Clear Channel & Novus Media, is joined by our VP of Marketing, Florence Broderick and Founder & CEO of Halley Intelligence, Carlos Viladevall to discuss:

• - Trends in 2020 & how OOH data & analytics teams are reacting
• - Key data streams being used by data strategists in Outdoor Media
• - Building solutions for campaign measurement & activation using spatial analytics

A pdf of the slides of the presentation is also available to download here.