--- title: "Webinar: Analyzing Kanye West & Gap's partnership with Location Data I CARTO" description: In this webinar, we use Location Intelligence to learn how Kanye West’s collaboration with the retail giant Gap impacted their in-store customer base image: https://go.carto.com/hubfs/Social_Webinar_Spatial.ai_Recorded-1.png --- - [Log in](https://carto.com/signin/) - [Talk to us](https://carto.com/request-live-demo/) RECORDED WEBINAR ![spatial-ai-logo](https://go.carto.com/hs-fs/hubfs/spatial-ai-logo.png?width=96&name=spatial-ai-logo.png)   Can Kanye West Save Gap? Real-Time Consumer Social Media Segmentation On CARTO ![](https://go.carto.com/hubfs/Lyden-Foust-spatialai.jpeg) ###### Lÿden Foust CEO at Spatial.ai ![](https://go.carto.com/hubfs/vanessa.jpg) ###### Vanessa López Eslava Data Partnerships Manager at CARTO Kanye West & Gap's *“The Perfect Hoodie”* collaboration brought a wave of popularity never seen before in the retail giant’s online history. The popular high street brand experienced a 40% rise in the stock price on the day of the announcement (June 26, 2020) and sold out all pre-orders in a matter of hours, with 70% of the customers who bought the hoodie new to the brand.   **But will the collaboration be enough to reinvigorate Gap’s brick-and-mortar growth and activate a new customer base?**   In this webinar, we analyze the effects of the YEEZY x Gap partnership by looking at the intersection between Kanye following household segments & the localization of Gap stores. We show how to leverage the new PersonaLive Social Segmentation System data from Spatial.ai, now available in CARTO’s Data Observatory. [Lÿden Foust](https://www.linkedin.com/in/lydenfoust)(CEO of Spatial.ai) and [Vanessa López](https://www.linkedin.com/in/vanessa-l%C3%B3pez-eslava-497913a/) (Data Partnerships Manager at CARTO) walk us through:   - How to use [Spatial.ai’s PersonaLive](https://www.spatial.ai/data/personalive) dataset to:     - How to examine the state of Gap’s traditional customer set during the pandemic & what segments experienced changes after the announcement. - How to take advantage of the insights to make future strategies that will maximize the impact in the long term.   ![spatial-ai-webinar](https://go.carto.com/hs-fs/hubfs/spatial-ai-webinar.png?width=600&name=spatial-ai-webinar.png)   - A PDF of the slides of the presentation is also available to [download here](https://www.slideshare.net/CartoDB/can-kanye-west-save-gap-realtime-consumer-social-media-segmentation-on-carto). ![](https://www.facebook.com/tr?id=273642683065267&ev=PageView%20&noscript=1)