--- title: "Webinar: Geosocial Data during COVID-19 I CARTO" description: In this webinar, we will discuss how aggregated social media sentiment data mentioning COVID-19 can help inform companies' response to the crisis. image: https://go.carto.com/hubfs/RecordedSocial%20Media%20COVID_Featured%20image.png --- - [Log in](https://carto.com/signin/) - [Talk to us](https://carto.com/request-live-demo/) RECORDED WEBINAR ![spatial-ai-logo](https://go.carto.com/hs-fs/hubfs/spatial-ai-logo.png?width=97&name=spatial-ai-logo.png)   Leveraging Social Media Data During COVID-19 ![](https://go.carto.com/hubfs/Lyden-Foust-spatialai.jpeg) ###### Lyden Foust CEO at Spatial.ai ![](https://go.carto.com/hubfs/javier-perez-trufero-1.jpeg) ###### Javier Pérez Trufero Head of Data at CARTO In recent weeks, the rapid spread of COVID-19 has dramatically modified our daily activities, transforming our routines, behaviors, and permeating into our very own personalities. As a result, we see major shifts in consumer behavior across nearly every industry, especially retail. The longer this pandemic endures, the more likely increasing numbers of retailers will be forced to [close their stores](https://qz.com/1838497/retail-bankruptcies-from-covid-19-may-just-be-beginning/). These behavioral changes are not reflected in census data, but can be captured through **Geosocial data**, now available to CARTO customers. Geosocial data is created by aggregating billions of location-based social media posts into 72 lifestyle categories that can be measured across any block group. In this webinar, we are joined by [Lyden Foust](https://www.linkedin.com/in/lydenfoust), CEO of [Spatial.ai](https://spatial.ai/) to discuss how social media sentiment data related to COVID-19 can help inform your response. We also cover how tracking customer behavioral changes reflected in social media can inform **site selection, product distribution, and geomarketing campaigns**.   **What you’ll learn:**   - - How **consumer behavior** has changed and is continuing to evolve across the US as the pandemic progresses. - - How to use **social media sentiment data** to inform real estate decisioning. - - How to integrate this dataset with **other data streams** for more accurate analysis.   A PDF of the slides of the presentation is also available to [download here](https://www.slideshare.net/CartoDB/leveraging-social-media-data-during-covid19).  ![](https://www.facebook.com/tr?id=273642683065267&ev=PageView%20&noscript=1)