Every retailer today is sitting on location data they're not fully using. They know what sold, but not why it sold there, or what would sell better somewhere else.
In this joint session with CARTO and Google Cloud, we'll show you how the combination of geospatial AI and cloud-scale analytics is helping retailers answer a new set of questions: not just what happened, but where the next opportunity is.
Utilizing the angle of a product launch to make things more tangible, you'll experience firsthand how location intelligence combined with the right AI tools can support retailers with market analysis, campaign targeting, store estate optimization, and even demand signals identification. Location intelligence is the layer that connects your data to decisions that move the needle.
In 60 minutes, you'll come away with:
• Why the retailers winning on AI are winning on location first, and what that means for your strategy.
• How Google Cloud's AI and data infrastructure powers smarter retail decisions across the full value chain,
• What CARTO's Agentic GIS platform does that traditional BI and mapping tools can't, and why that matters now.
