Millions strained by the Cost of Living Crisis – but could there be early signs of optimism?

Understanding changes to consumer spending patterns is critical to plan your commercial strategy accordingly. This can be a real challenge in today’s volatile markets and geospatial data can be a powerful tool to monitor these fluctuations.

In this session Paul Langston (Partner - Location Intelligence, CACI) and Helen McKenzie (Geospatial Advocate, CARTO) will showcase how organizations can use location data and analysis to navigate rising living costs and their impact on consumer behavior. The webinar will feature practical steps on how retailers & FMCG companies can mitigate risks related to rising mortgage and travel costs. 

You’ll learn:

• - The key trends and forecasts on consumer spend data for different categories in the UK market 
• - How FMCGs & retailers can gather, analyze & visualize data from multiple sources (real estate costs, spend data, demographics) to get a 360 degree view of the market 
• - How to analyze retail catchment areas with hyper-local location data for precise market segmentation

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Can’t make it? Register anyway and we’ll email you a recording of the webinar to watch anytime.