According to a research report by Markets and Markets, the global location analytics market size is expected to grow from $10.6 billion in 2019 to $22.8 billion by 2024. But where can you find the right location data? Who actually *really* knows what they’re doing?

With hundreds of vendors already in the market, and new ones cropping up every day in your inbox - spatial data evaluation & acquisition has become a challenging & time-consuming process which can be tricky to do without the right technical expertise to separate the good from the bad. Why does it matter? Because every single company wants to see a return on investment from new datasets - and if you feed your spatial model with bad data, your insights won’t give you the answers you need.

In this webinar, Javier Pérez Trufero (Head of Data) and Alejandra Aranzadi (Data Partnerships Manager), we discuss how to get the best insights from existing third party and open data, as well as the need for new derived datasets.

What you learn:

• - Why every business needs location data and what makes it so valuable — even if it does seem expensive
• - What are the biggest challenges when working with data?
• - The top use cases for spatial data in Real Estate, Financial Services, and Marketing & Advertising companies

A pdf of the slides of the presentation is also available to download here.