---
title: "Webinar: Using Location Data to adapt to the New Normal I CARTO"
description: Learn how to evolve your strategy and business models using human migration and location data to adapt to the new normal.
image: https://go.carto.com/hubfs/Social_Webinar_Unacast%20Recorded.png
---

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LOCATION DATA IN ACTION - WEBINAR SERIES

RECORDED WEBINAR

![unacast-white-logo](https://go.carto.com/hs-fs/hubfs/unacast-white-logo.png?width=82&name=unacast-white-logo.png)

 

Using Location Data to adapt to the New Normal

![](https://go.carto.com/hubfs/alejandra-aranzadi-carto.jpeg)

###### Alejandra Aranzadi

Data Partnerships Manager at CARTO

![](https://go.carto.com/hubfs/Frode%20Bjerke.jpeg)

###### Frode Bjerke

CTO at Unacast

In a recent report [‘COVID’s $34 billion bite out of the Big Apple’,](https://www.unacast.com/covid19/covid-19-migration-patterns-and-emerging-areas) it was found that net loss from immigration in the New York area continues to rise, with a total emigration tracking to about -93,000 in 2020 - this is in comparison to a gain of +85,000 in 2019.

This shift in human mobility and a widening area gap in income levels will impact decision-making around new **NYC** **infrastructure, commercial development, and retail location selection** in 2021.

 

Understanding how and where these changes are taking place has never been more important. To do so, Retail and Real Estate professionals around the world are turning to **human migration and location data** to evolve their strategy and adapt to the new normal. 

 

In this webinar, [Alejandra Aranzadi](https://es.linkedin.com/in/alearanzadi) (Data Partnerships Manager at CARTO) and [Frode Bjerke](https://www.linkedin.com/in/frodebjerke/) (CTO at [Unacast](https://www.unacast.com/)) discuss how decision-ready location data can help decision makers answer the following questions:

 

- - How am I performing compared to my competitors?  
  - Which areas & venues perform best for my brand & why?  
  - How can I identify Areas of Opportunity & Coverage Gaps?  
  - What rent prices will my tenants be able to pay?

 

A PDF of the slides of the presentation is also available to [download here](https://www.slideshare.net/CartoDB/how-to-use-location-data-to-adapt-to-the-new-normal).

 

 

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